Why He Rocks
THEOPHILUS LONDON is a rapper, songwriter and producer from Brooklyn. Fader magazine places him at the center of the borough’s new urban pop movement, while UK music weekly NME goes in a bit further: “…his patter is sumptuous, his look untouchable, his soundscapes plucked from mythical ghetto neverlands…he’s the real deal.” His first mixtape JAM! was a buzzy DIY effort that tipped off early adopters in the underground, but it was the independent release of This Charming Mixtape via his brand The Lovers in early 2009 that introduced London’s voracious pop appetite and minted him as an artist to watch beyond mere hype. It’s possible this is the arrival of a once-in-a-generation talent: Theophilus London is very much in this.
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